Air max 27011/19/2023 The effectiveness of the technology for this purpose is disputed nevertheless, the shoes enjoy consistent popularity, especially among sneaker enthusiasts and collectors. Referred to as "Air units" or "airbags," their stated purpose is to provide superior cushioning to traditional foam while also reducing weight. ![]() As the name indicates, all Air Max shoes feature one or more translucent pouches of pressurized gas embedded in the midsole and visible from the outside of the shoe. In 1979, he patented a design using polyurethane sacs filled with pressurized inert gas, and Nike has been using some version of this design ever since. Frank Rudy, an aeronautical engineer, first brought the idea of an air-cushioned sole to Nike in 1977. Overview Sylvia Fowles wearing Nike LeBron 15 Air Max (2018) Air Max was conceptualized by Tinker Hatfield, who initially worked for Nike designing stores. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot. Nike has plans to continue producing new Air Max models for lifestyle/casual wear, while the older models will continue to be the focus of special editions, collaborations, re-issues, and more.Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Air Max, as a cushion, has been mostly phased out of running footwear, but it is still in use in basketball and training. Nike continues to make newer models such as the Air Max 270 and Air Max 2090. The most popular Air Max sneakers are the Air Max 1, the Air Max 90, Air Max 95, and Air Max 97. Any sneaker with a visible Air bubble is considered “Air Max”, however it is more appropriately used to refer to running sneakers. Visible Air was used across all sports models such as basketball, training, and much more. Air Maxes are considered to be extremely important to sneaker culture as many collectors searched far and wide for limited editions and collaborations with Parra, Sean Wotherspoon, and atmos.Īir Max is certainly not specifically for running shoes. Since then, a long history of Air Max running shoes have released, each named after the year it was released. So, the Air Max 1, the first sneaker with visible Air, debuted in 1987. At the time, running footwear was extremely plain, so he chose to do something completely different to align with the changing times of pop culture. Footwear designer Tinker Hatfield introduced the idea of making the Air cushioning visible to the eye, doing so on the Air Max 1 running shoe. ![]() However, the Air was not visible as it was embedded into the sole.Īir Max didn’t come into the picture until 1987. Air cushioning was used in Nike running footwear as far back as 1978 with the Air Tailwind running shoe. He presented his idea to Nike founder Phil Knight in 1977, who was very intrigued by the idea after testing a prototype running shoe. The idea of encapsulating Air into a cushion was first thought up by Marion Franklin Rudy, an aerospace engineer. Air Max is a revolutionary footwear cushioning created by sports athletics brand Nike.
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